UGG
#UGGSeason
Played a pivotal role in developing UGG’s biggest campaign of the year—#UGGSeason,which generated over 500 million impressions across social platforms. By suggesting Keke Palmer as the perfect talent and strategizing to launch the campaign on her social channels rather than solely on the brand’s account, we kickstarted the viral “It’s UGG Season, honey” trend.
From crafting TikToks to designing social graphics and GIFs, I remixed campaign assets to drive excitement, engagement, and buzz around UGG boots throughout the fall/winter season.
social Campaigns Support
Collaborated on weekly brainstorming sessions to develop a robust social content calendar, crafting engaging TikTok video edits and compelling Instagram graphics. By identifying on-trend opportunities and injecting UGG’s unique brand perspective, I refreshed the online strategy with a humorous tone on TikTok—helping UGG connect with new audiences and expand its social reach.