UGG

#UGGSeason

It’s UGG Season honey💅

As a key player in the ideation and creation of the campaign, I suggested Keke Palmer as the perfect talent to work with, and helped come up with the strategy to launch the campaign on her socials instead of the brand account.

I also created a variety of content pieces including TikToks, social graphics, and gifs by remixing assets to maximize engagement and buzz for the season.

@kekepalmer Y’all heard it here first!! It's #UGGSEASON HONEY. 🍯 🔥 I already know I’ll be absolutely LIVING in @UGG® ♬ UGG Season - Keke Palmer

NYC Feel House

An immersive experience to celebrate UGG✨

Ideated activations and social concepts for the event. Creating and remixing assets to support and sustain content for after the event to promote the pop-up shop.

@ugg Re-entering our Feel House era. ✨ Take us back to opening of Feel House and all the UGG-fits. Be sure to head to #FeelHouse on 25 Kent Ave. to get all your last minute holiday shopping in before it's too late. 📸: @ofbecomingus #UGG #FeelsLikeUgg #HolidayShopping #GiftGuide ♬ Rich Flex Carter Walsh Remix - CarterWalsh

social Campaigns Support

Ideated and created content to support the various social campaigns throughout the year.

@ugg How does UGG make you feel? ✨ Introducing the #FeelsLikeUgg campaign celebrating the confidence to let your innermost feelings shine through your outermost self. ✨ Featured: Quannah ChasingHorse DeVonn Francis Naomi Watanabe Alexis Ruby Nigel Sylvester Kiddy Akita Lou Hwang Soyoon ELIBEIDY India Graham Gillean McLeod 📸: Arielle Bobb-Willis #UGG #FeelsLikeUgg ♬ Love Like This Austin Millz - MillzMondays
Previous

Universal Monsters
Next

MultiVersus