Riot Games Music

I oversaw social media management, community engagement, and content production for Riot Games Music across TikTok, Twitter, and Instagram—spotlighting original tracks from Valorant and League of Legends. From teasers to launches and ongoing promotions, I orchestrated major campaign rollouts around esports competitions, most notably during Worlds where K-pop group NewJeans performed “GODS.” I also helped introduce Heartsteel, a virtual boy band composed of League of Legends characters, uniting gaming and music fans through captivating, immersive social content generating over 200 million organic impressions through Twitter takeovers posting and responding in the tone of voice of each of the members harnessing a stronger fandom.